pleasing the reader by pleasing the eye—part 2. page layout & readability

good page layout facilitates the reading process and enables the reader to effortlessly follow the flow of information by blending text and graphics into an effective whole. this article is about  read on)

pleasing the reader by pleasing the eye—part 1. format & design

readability has been defined as the ‘sum total . . . of all those elements within a given piece of printed material that affect the success a group of readers  read on)